Three Pillars of On-chain Content Marketing Excellence: Axie ID Card Success

6 min readApr 8, 2024

Boost your brand marketing without spending a dime on promotion services. Explore how Web3 Storytelling in On-chain content is changing the game for brands and communities!

In the rapidly evolving Web3 space, staying ahead means embracing innovative marketing methods that resonate with the community. On-chain content (OCC), a groundbreaking approach to digital marketing, is setting new standards for engagement and brand differentiation. This article delves into why embracing on-chain content is indispensable for Web3 projects and businesses aiming for the forefront of innovation.

🌌 Reflecting on the Axie iD Card Generator Campaign’s Triumph

At the close of the previous year, Gall3ry and Axie Infinity, the leading blockchain game, embarked on a groundbreaking On-chain Content (OCC) Campaign, aimed at enhancing NFT holder experiences within the Lunacian community. This initiative introduced the Axie iD Card Generator, a cutting-edge platform enabling Axie users to create and mint dynamic NFT content for their Axie creatures, marking a significant milestone in on-chain content innovation.

The Axie iD Card Generator campaign achieved remarkable success, demonstrating the power of on-chain content in fostering meaningful engagement and providing unparalleled brand visibility. Key achievements during included:

18,028 Axie iD Card Mementos (Dynamic NFT content) were minted, showcasing the widespread adoption and enthusiasm within the community.
5,500 Axie NFTs were transformed into unique Axie iD Cards, einvestment in the platform.
Engaged with 39,663 wallets during the Axie iD Card Early-Access Whitelist phase, indicating significant interest and participation.
Estimated 744,386 social media impressions for the keyword ‘Axie iD Card’, reflecting its viral reach.
Achieved a social reach of 116,056 during the #mybestaxie campaign, featuring 247 user-generated contents from top-tier Axie Content Creators.

Result of Axie ID Card Generator launching campaign

These achievements underscore the effectiveness of on-chain content as a transformative tool for marketing and community engagement in the Web3 era. Sky Mavis, Axie Infinity with Gall3ry have harnessed this potential to not only differentiate themselves from competitors but also to pave the way for enhanced business profitability. Now, let’s explore three compelling reasons why on-chain content is a game-changer in outpacing competition and boosting business results.

Three Pillars of On-chain Content Marketing Excellence

🌠 Innovation through Creativity

The digital landscape of Web3 represents a fertile ground for creative expression, providing a unique platform for brands to distinguish themselves through innovative storytelling and interactive experiences. The case of the Axie iD Card campaign serves as a prime example, showcasing how inventive on-chain content can elevate user engagement to a participatory and immersive brand experience, thereby deepening customer connection and enhancing brand loyalty.

Creativity in this context is not just a tool but a core strategy for brands seeking to introduce ground breaking solutions. Many established brands, with their robust base of followers and creators, are leveraging this potential to craft digital narratives that invite customer participation, thus adding a layer of immersion to their marketing initiatives.

Further illustrating this, the Axie iD Card Generator allows users to actively engage in content creation, narrating their journey with Axie Infinity through various stages from acquisition to battles and achievements. This creative engagement is heightened by the use of animation, demonstrating the developer’s commitment to quality and user-centric design.

The future of Web3 marketing hinges on creativity that shapes ownership experiences into compelling narratives, thereby generating significant business impact. Through on-chain content, users are empowered to forge personalized digital identities, turning under utilized digital assets into dynamic, interactive content that not only engages but also converts, setting a new standard for digital marketing excellence.

💞 Emotional Engagement as a Core Value

The realm of modern marketing extends beyond transactions, moving into the domain of emotional connection. At the heart of this evolution, authentic storytelling, creating a sense of community, and building trust are paramount. The Axie iD Card campaign is a testament to the power of on-chain content in forging genuine, emotionally charged connections, transforming user interactions into a narrative that reflects the brand’s influence.

The emphasis on building lasting relationships with supporters is evident, highlighting the shift towards sustainable engagement. On-chain content provides a transparent, decentralized platform for storytelling, enabling brands to craft narratives that not only engage but also foster a loyal, active community. This approach is not merely about sharing content; it’s about ensuring that the content shared by users is impactful and promotes the brand positively.

In this new digital era, emotional engagement is paramount, transcending conventional marketing strategies. The focus is on narratives that inform, inspire, and connect, powered by blockchain technology that enables creators to deliver experiences that resonate on a personal level. The decentralized nature of Web3 enhances this connection, offering a level of authenticity and transparency that, when tokenized on-chain, deepens these emotional ties, fostering unparalleled brand loyalty and advocacy.

📊 Cost-effective and Rapid Application

Web3 projects often grapple with the challenge of sustaining community engagement without relying heavily on financial incentives like KOL endorsements, paid advertisements, or airdrops. These methods, while popular, may not ensure long-term sustainability for projects. However, innovative on-chain content marketing solutions deliver significant advertising value without the associated costs, exemplifying a shift towards more sustainable marketing strategies.

The Axie iD Card Generator enables users to swiftly create, tokenize, and disseminate dynamic content that organically propagates Axie Infinity’s brand image. This launch with On-chain content created the impact of a $67,000 paid advertising strategy on social media (estimated by Brand24). This mechanism allows brands to bypass traditional marketing expenditures while still generating excitement and engagement within the community. It’s a testament to the power of on-chain content in providing cost-effective, rapid marketing solutions that resonate with and mobilize the community.

The transition to Web3 is marked by a strategic understanding of its business-centric value, with projects that demonstrate tangible benefits and practical applications of Web3 concepts gaining traction. This pillar underscores the importance of innovative, cost-effective strategies through on-chain content that not only engage communities but also prove the enduring value of Web3 in the competitive landscape of digital marketing.

Embrace On-chain Marketing with Gall3ry

As we stand on the brink of a new era in digital marketing, on-chain content positions itself as a cornerstone strategy for brands navigating the Web3 domain. This is not just about adapting to change — it’s about leading it. Engage with us to pioneer the path toward innovative, emotionally resonant, and efficient brand storytelling in the Web3 realm.

Book an On-chain Content Marketing Strategy Session with Gall3ry

Ready to integrate On-chain Content into your digital marketing strategy?

Connect with Gall3ry HERE.

Let’s explore the formula for brand success in the Web3 realm: Create — Tokenize — Storytelling!

About Gall3ry

Gall3ry is pioneering a content-driven growth solution tailored for enterprises operating within the Web3 sphere. Our unique proposition hinges on authentic, user-generated content to harness the power of social proof, thereby boosting user engagement, enhancing credibility, and delivering measurable impact in the Web3 ecosystem. Unlike traditional methods, our protocol utilizes on-chain content to not only enhance a brand’s voice, resonate deeply with audiences but also establish stronger trust and loyalty among their user base.